In an article for Optometry Times, Dr. Justin Bazan, owner of Park Slope Eye in New York City's Brooklyn neighborhood, detailed how his office operates almost completely phone-free. This strategy won't work for every practice, but Bazan's reasoning is sound. He realized phone calls interrupted the patient experience, taking providers and other staff away from the people standing directly in front of them. Additionally, every call cost his practice money. In an industry where expenses are at an all-time high and collections are increasingly volatile, Bazan knew he had to cut costs wherever possible.
Specialty practices should consider how phone calls are impacting their patient experiences and their bottom line. Do you know how many calls your practice receives each month, and how much they cost? By reviewing your call frequency and duration, you might find every time someone answers the phone costs your practice as much as $20 in lost productivity and overhead expenses. Instead of spending time answering basic questions— the reason for most phone calls—your staff can attend to more patients, investigate payment issues and perform other tasks that increase revenue.